SAP CRM Marketing Tutorial , Benefits, Capabilities , Tcodes and PDF

Among the most important marketing goals of a company are – creating brand awareness, generating demand, and establishing long-term profitable relationships. It doesn’t matter what your marketing campaigns are, it all starts with analyzing market segments and then find out who your most valuable customers are. Typically, marketing campaigns include a lot of important activities like establishing various marketing campaigns and running them across different channels, finding out who the potential customers and are targeting them, generating leads for supporting sales force, giving collateral, and finally, analyzing all these efforts to ensure the success of your marketing efforts. SAP CRM – Marketing will simplify, provide direction and monitor all these activities for you from anywhere, anytime.


Why is SAP CRM required? It is needed as it helps automate all your core marketing activities using on-premise and integrated CRM marketing capabilities. It slowly but surely helps build your customer base. In using CRM Marketing, it is also possible to create segmented lists, deploy marketing campaigns that are really cost-effective, and personalize offers.


How SAP CRM-Marketing can benefit your company?

SAP CRM-Marketing helps differentiate your company in a competitive world that exists today. In a way, it helps your company deliver right services and products much faster and in better quality than your competition. With an effective SAP CRM-Marketing strategy in place, you can do the following things:

Key marketing capabilities in SAP CRM

Marketing Planning

If marketing policies of an organization have to be implemented to perfection then a proper marketing plan is required. Therefore, in any marketing project hierarchy, these plans are considered as one of the important elements that can be used as tools for planning out budgets and finalizing targets. In SAP CRM, each marketing element has a well-established life cycle that will start with the market element creation and will end with their cancellation or closure.

Important Market CRM Planner Transaction codes

  • Also refer Complete list of SAP CRM marketing transaction codes with details