SAP CRM Product Master introductory tutorial

The nature of business transactions, as well as the products involved in them, is vastly revealed through SAP CRM Product Master. It is here that you’ll come across all the details pertaining to the product, customer accounts, warranties, etc. The master data includes some of the key areas, including product, information that is exchanged between different entities, and the BP number.

Key characteristics of CRM Product Master


Attributes, Set Types, Categories, and Hierarchies

Product Master in Web UI

Product Master can be integrated with CRM Web UI in SAP CRM. Therefore, depending on how you decide to use the CRM application, you can do a lot of functions with CRM Web UI, including creating, modifying, and deleting for Product Master.


You can see all the product details or the general data pertaining to them in the Product Details assignment block. This would typically include Base Category, the status of the product, a checkbox to indicate whether the product is configurable or not, and the base unit of the product.

Hierarchies and categories can also be maintained within the CRM Web UI. For example, under ‘Hierarchy Details’ block, the details related to hierarchy can be entered. Similarly, under ‘Category’ block, you can see the categories that have been mentioned with a hierarchy. Under ‘Assigned Set Types’, you can assign Set Types.

Competitor Products

SAP CRM Product Master also gives you the option to record product information of your competitors. All these details are entered on the Competitor Product page.