SAP CRM Opportunity Management tutorial and its configuration pdf guide

A vital part of customer relationship management is opportunity management. It is through this important cog in SAP CRM that you’ll be able to control all sales process. What’s more, you’ll be able to use all the techniques available through opportunity management in CRM Mobile, the Interaction Center, and Partner Channel Management. From an enterprise point of view, opportunity management can be defined as a recognized possibility, for example, an opportunity arising out of sales of services or products. From where can these opportunities arise? They can arise from different sources like a bid invitation, a sales deal, and a trade fair.In this tutorial you will get an idea about SAP CRM Opportunity management. At the end of this article you can refer its configuration guide in PDF.


SAP CRM professionals can use opportunity management in describing their sales prospects. For example, it can be used for identifying the requested services and products, the budget of sales prospects’, the potential sales volume, and the probability of profits that can arise out of sales. It is information like this that gets used throughout the sales cycle and gets evaluated constantly.


An intuitive framework can be established through opportunity management that can help define the nature of sales projects from the beginning and even have them tracked at various stages of the sales cycle. Thanks to this approach, it is possible to analyze and optimize the performance of an enterprise.

Why using opportunity management in SAP CRM is recommended?

Another remarkable feature of opportunity management in SAP CRM is that it lets you construct a sales methodology that can match your sales processes comfortably. What’s more, your sales professionals can be coaches using various steps available in opportunity management from identifying a lead to closing the sale.

There’s also an option to insert documents using opportunity management in SAP CRM. For example, if you have received product presentations then that can be added, along with materials or correspondences like building plans, sketches, and so on. This is where you can use Integrated Content Management too!

Opportunity Management – Classification

The following categories are formed when you classify related opportunities and entities –

It is easy to set the sources of opportunity, opportunity group, and establish priority in SAP CRM. All you need to do is select ‘IMG’ option under ‘SPRO’. Then, select ‘Transactions’ under ‘Customer Relationship Management’, followed by ‘Setting for Opportunities’ and ‘Define Opportunity Group, Priority, and Origin’.

Some of the Important Transaction codes to note

CRMD_BUS2000111Maintain Opportunities
CRMC_NR_RA_OPPORTCRM_OPPORT Number Range Maintenance
CRMC_OPPORT_HCustomizing Maintenance: Opportunity
CRMD_OPPORT_FASTMy opportunities – fast change
CRMC_ACT_SURVEYQuestionnaire Customize Maintenance Activity

Next refer the pdf guide about how to the configuration settings for SAP CRM opportunity management.