SAP CRM Activity Management tutorial , configuration pdf and tcodes

Being an integral part of customer relationship management (CRM), activity management helps administer all the activities undertaken by employees in an organization. Therefore, any data saved becomes a source for important information that can be checked out by employees for further use. In a way, activity management in SAP CRM helps answer quite a few day-to-day questions, like:

Both sales representatives and sales managers can gain immensely with activity management in SAP CRM. How? For a sales representative, it is possible to understand the outcome of a customer visit after a call is made to him or her. Similarly, for a sales manager, it would mean getting an overview of all the activities that have been happening in the department during a chosen period of time.



With activity management, you can easily interaction logs and appointments can be noted down as private. It is also possible for you to mark activities as subsequent documents for conducting other business transactions like contracts, sales orders, leads, opportunities, etc. What’s more, activity management can be undertaken at any stage of CRM lifecycle. For example, you can make a follow-up to the customer in the form of a document and check whether he or she is interested in renewing the contract.

And for those looking to integrate activity management with other tools, there is some good news. In fact, activity management can be synced with e-mails i.e. IBM Lotus Notes and Microsoft Outlook or CRM mobile. What this option does is have the employees connected with the sales cycle, thereby allowing them to keep a track of all activities and appointments.

Activity Management Cycle in SAP CRM

Right from the time the customer makes a call to the company, till the follow-up activity, there is an activity management cycle one will find in SAP CRM. Here’s a brief of this cycle:

What does activity management mean for employees?

In a nutshell, there is so much that employees can benefit from activity management. Listed below are some of the benefits they can expect from it.