SAP CRM introduction Tutorial with lists of 410 Tcodes and 146 tables

As the business environment is getting competitive, the focus of a majority of companies has been on one of its most important assets – customers. Companies, both big and small, are increasingly using a suitable software solution to cater to different needs of customers which are easily customizable, user-friendly, can be integrated fully, and can be implemented in a hassle-free way. SAP CRM can be best described as a business strategy that can be employed for optimizing customer interactions. In a way, it can be used for understanding customers better.

CRM in SAP stands for Customer Relationship Management. As the name says this application is mainly focused with the customers of an organization. It helps the organization to evaluate the customers needs and analyze their experience with the company. Refer the CRM tables, Transaction codes and PDF Tutorials after reading the overview.SAP CRM is coming with Business Suite. Its main intention is to provide a centralized insights about their customers by integrating the required data from all sections like marketing, sales, billing etc. Custmer interaction is also becoming easy and efficient by using CRM application. It helps the organization to take strategical decisions based on their customers.


SAP CRM Overview

SAP provides a wide range of software solutions as a part of SAP Business Suite which is open and flexible and can support different types of operating systems, applications, hardware platforms, and databases from most of the vendors. SAP CRM is one of the major solutions that are provided in this suite. SAP CRM is based on SAP NetWeaver that can be used for custom development and integration with various systems and applications.

SAP CRM Features

Important modules in SAP CRM

SAP CRM Marketing

There are extensive marketing functionalities with SAP CRM. In fact, with SAP CRM Marketing functionality, you can easily automate the planning and execution of your marketing efforts. What’s more, you can also measure your marketing efforts. SAP CRM facilitates the integration of important functions that are related to marketing on an interface that can be easily configured and is user-friendly. These functions include:


The SAP CRM Sales module is well equipped to handle customer contact anywhere, anytime. What’s more, companies can choose among different CRM Sales implementation, including Field Sales, E-Selling, Enterprise Sales, and Telesales.

SAP CRM Service

SAP CRM service helps companies respond to customer’s query, right from the confirmation of the order stage till the billing stage. SAP CRM is also extremely beneficial for companies at it help them with quotation creation & processing, service order creation, and allotment of field service representative.

Some of the important transaction codes used in CRM are

Important SAP CRM Tables

PDF Tutorials

SAP CRM Tutorials

  1. SAP CRM MiddleWare Tutorial Tcodes and pdf guides
  2. SAP CRM Architecture Overview introduction and Pdf
  3. SAP CRM Sales Capabilities overview and PDF guide
  4. SAP CRM Opportunity Management tutorial and its configuration pdf guide
  5. Outline Agreements in SAP CRM
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